Fashion Photography should be all about authority. The photographer should be assured and convey a sense of confidence and security. Showing weakness will affect your model’s performance.
Good models bring with them a sense of direction, and might not need much coaching. This does not mean, however, that you should lose your sense of direction. The shot doesn’t just happen. You will have to create the shot.
Preparations for Impressive Fashion Photography
There is a lot you can do beforehand to facilitate the shot. First make a list of what you would like to accomplish, and then rehearse in your mind the composition and the techniques you will be using. Prepare the location, clothes, and props ahead of time. At the time of the shoot convey what you wish to accomplish, and how the model can help you.
Location is important. Depending on the feeling you would like to convey, consider whether you should shoot in an urban setting or a rural setting. You may even decide you wish to make the shot inside.
Fashion Photography Studio Considerations
If you decide to shoot inside a studio is the ideal place. All the variables can be controlled in a studio. You can set up a suitable area in your home, however with just a little preparation. Simply choose a room with a large window, and hang a piece of fabric, net, or even a white sheet over the window opening. This will give you an even light that will be flattering.
If you shoot in a studio be sure to use a light meter to survey the scene to avoid unwanted shadows. If you are shooting outside under low light conditions or if you are shooting into the sun you will need an extra light source. A flash is called for but do not illuminate the model directly with the flash. Have it bounce off of a reflective surface to soften the light.
Fashion Photography Poses and Angles
Do some research on poses. Study pictures in fashion magazines and in clothing advertisements to get ideas. Angular, off center poses can add interest so experiment and see what you can come up with.
You can do the shooting alone, but consider eliciting an assistant, such as a friend or relative to be your extra hands. Sometimes it is difficult to get a smooth flow in the shoot without help with moving reflectors, lights, props, and mirrors.
A mirror is one of the best props to use in model photography. It can change the feeling of the shot by creating another dimension. A mirror can also be used to show the front and back of a garment. Be careful, however, to keep unwanted reflections out or the mirror.
Fashion Photography Concepts and Elements
This type of photography is all about beauty and clothing so bring all elements together to achieve this. If you mean to emphasize the clothing complement it with the hair styling and vice versa. Use dark heavy makeup and highly styled hair to show seductiveness. Use pastel colors, natural hair, and light makeup to show innocence and naturalness.
Experiment with lighting, angles and close-ups to emphasize the clothing. Move around the scene to get the best composition for your shot. Remember-The more fun you have doing Fashion Photography, the more your photographs will improve.